Tuesday, November 21, 2023

The CFO’s Role In Ethical AI

Date: November 21, 2023
Time: 5:30 PM EST
Location: The National Club, 303 Bay Street, Toronto ON

Please join us for a panel discussion, in collaboration with the FEI Canada, on the topic of:


On September 27th, the federal government unveiled a voluntary code of conduct for the use of advanced generative artificial intelligence systems in Canada.  The two-page code of conduct commits signatories to supporting the development of a “robust, responsible AI ecosystem in Canada”.

The code will complement legislation making its way through Parliament (as Bill C-27) and promote the safe development of AI systems.  Generative AI includes products like ChatGPT and other systems that can create things like text, images, music, or video.

Among the dozen companies and groups that have agreed to sign the voluntary code of conduct are BlackBerry, OpenText, TELUS and the Canadian Council of Innovators, which represents more than 100 start-up companies across Canada.  Conversely, the CEO of Shopify was critical of the government’s initiative describing it as “another case of EFRAID.”.

Governments around the world are speeding to develop AI policies that balance innovation and consumer protection, even as that technology is rapidly evolving.

Not without its controversy, the code presents an ethical dilemma for organizations and its senior leaders – including the CFO.  Is a voluntary code of conduct meaningful and effective to address a commitment to transparency and avoiding bias in the use of advanced generative AI?  Is adopting a voluntary code a good prelude to what could eventually be legislated?

Please join us on November 21st for a panel discussion, in collaboration with the Ethics Centre, addressing these and other ethical challenges for companies adopting the use of AI.

Panel Members:


Rose Genele is an innovative entrepreneur, senior revenue operations leader, and founder, specializing in building scalable and sustainable revenue solutions in the B2B sector. With a forward-thinking approach, she’s a thought-leader driving growth through inclusive leadership, intelligent revenue operations and AI solutions.

In her quest to redefine the tech landscape, Rose is committed to empowering organizations with her unique blend of inclusive leadership, data-focus, and strategic thinking.

In addition to founding The New Face of Inclusion Summit, Rose is CEO of revenue and transformation consultancy, The Opening Door, and Co-Chairperson of Canadian Centre for Ethics & Corporate Policy. Rose is also a Toronto Metropolitan University alumna, and graduated with a Bachelor of Commerce in Law and Business.


Chris MacDonald, PhD, teaches ethics and critical thinking at the Ted Rogers School of Management (TRSM), at Toronto Metropolitan University. A philosopher by training, he is Interim Director of TRSM’s MBA Program, and Director of the Ted Rogers Leadership Centre. MacDonald is an award-winning instructor, and the author of two textbooks. MacDonald is also co-author of the Concise Encyclopedia of Business Ethics and founding co-editor of the Business Ethics Journal Review, both of which are free resources available to students, scholars, and professionals.


Jasmine Tsang is the Managing Partner, Ethics for Deloitte Canada. In this role, Jasmine oversees the firm’s ethics program, provides insights on ethics, and sets the agenda for key programs to promote, sustain and build an ethical culture at Deloitte. Prior to this, she was the Deputy Global Chief Ethics Officer for Deloitte working with a network of Ethics Officers from around the globe to shape and influence the ethics agenda for Deloitte.

Jasmine has over 20 years of experience at Deloitte in Canada and internationally across a wide range of areas including: ethics and conduct, enterprise risk management, financial risk management and audit. She is passionate about coaching and developing the next generation of leaders and actively participates in programs to support diversity, equity, and inclusion.

Jasmine is a Chartered Professional Accountant, Chartered Accountant. She completed her Bachelor of Commerce from the Haskayne School of Business at the University of Calgary and a Master of Professional Accounting from the University of Saskatchewan.


Earn 1.0 Ethics CPD credit.

Online registration closes Nov. 16th.

Learn more about the event, and FEI Canada here.